FIFA Women’s World Cup™ Trophy Tour is ‘Going Beyond’ to Inspire Global Excitement

FIFA Women’s World Cup™ Trophy Tour is ‘Going Beyond’ to Inspire Global Excitement

FIFA Women’s World Cup™ Trophy Tour is ‘Going Beyond’ to Inspire Global Excitement

FIFA Women’s World Cup™ Trophy Tour is ‘Going Beyond’ to Inspire Global Excitement

The FIFA (www.FIFA.com) Women’s World Cup™ Trophy Tour begins this month and will visit all 32 of the tournament’s participating nations – more countries than ever before; The tour is ‘Going Beyond’ to inspire people of all ages to get excited about the FIFA Women’s World Cup Australia&New Zealand 2023™; The tour’s Skills Drills will encourage women and girls worldwide to join the celebration by showcasing their footballing ability and creativity

The biggest-ever FIFA Women’s World Cup™ Trophy Tour will embark on a game-changing global journey this month, stoking excitement across the planet ahead of the FIFA Women’s World Cup Australia&New Zealand 2023™.

The tour will take the iconic Trophy to all 32 of the tournament’s participating nations – more countries than ever before – and will inspire people of all ages by ‘Going Beyond’ to celebrate the rocketing popularity of the women’s game. At the heart of this mission will be a unique opportunity for members of the public to get creative and showcase their footballing ability to a global audience.

Skills Drills will give willing participants worldwide the chance to try out fun football challenges that become tougher over time and then share their imaginative efforts on TikTok.

As the Trophy travels from stop to stop, selected women and girls who have participated in Skills Drills will join FIFA Legends, local national team stars and other famous faces to highlight the game’s emerging talent and increase the buzz around the Women’s World Cup.

As the campaign’s dedicated skills coach, Female Football Freestyle world champion Lia Lewis will set the challenges to her more than 3.9 million followers on TikTok, as well as across FIFA’s social media and FIFA+. She will also pass on her tips to youngsters at a send-off event on 18 February in Melbourne / Naarm, Australia before the tour’s first official stop in Japan on 25-26 February.

The Trophy will crisscross the globe by visiting Asia, Africa, South America, North America and Europe before landing in all nine Women’s World Cup host cities in the final weeks before the start of a tournament on 20 July that promises to go Beyond Greatness™.

Key dates on the tour schedule include stops in China PR on 9-11 March, South Africa on 22-23 March, Brazil on 29-30 March, USA on 10-14 April, Canada on 19-20 April, Germany on 2-3 May, England on 13-14 May and France on 20-21 May.

Several countries will also be part of the tour for the first time ever, including Colombia, Costa Rica, Denmark, Morocco, the Philippines, the Republic of Ireland, Switzerland, Vietnam and Zambia.

“The FIFA Women’s World Cup Trophy Tour is a spectacular global celebration of the women’s game, giving fans, families and future football enthusiasts an opportunity to be inspired and become part of a truly special journey,” FIFA Secretary General Fatma Samoura says.

“It is a fantastic opportunity to experience the most coveted prize in women’s football in person and hear from the game’s legends. The tour will inspire people worldwide by shining a spotlight on the skills and creativity that demonstrate why women’s football has such a bright future.”

The full route of the FIFA Women’s World Cup™ Trophy Tour is as follows:

*schedule subject to change

Dates 

Member Association 

Dates 

Member Association 

25-26 Feb 

Japan 

4 May 

Denmark 

27 Feb 

Korea Republic 

6-7 May 

Sweden 

1-2 Mar 

Philippines 

8 May 

Norway 

4-5 Mar 

Vietnam 

10 May 

Republic of Ireland 

9-11 Mar  

China PR 

13-14 May 

England 

20 Mar 

Morocco 

16 May 

Italy 

22-23 Mar 

South Africa 

18 May 

Netherlands 

24 Mar 

Zambia 

20-21 May 

France 

26 Mar 

Nigeria 

22 May 

Spain 

29-30 Mar 

Brazil 

2-4 June 

Auckland, NZ  

31 Mar 

Argentina 

7-12 June 

Sydney, AUS  

3 Apr 

Colombia 

14-16 June 

Melbourne, AUS 

7 Apr 

Costa Rica 

17-20 June 

Hamilton, NZ 

10-14 Apr 

USA 

22-25 June 

Dunedin, NZ

16 Apr 

Jamaica 

28-1 Jun/Jul

Brisbane, AUS 

19-20 Apr 

Canada 

2-4 July 

Adelaide, AUS 

29-1 Apr/May 

Switzerland 

7-10 July 

Perth, AUS 

2-3 May 

Germany 

12-14 July 

Wellington, NZ 

The dates of the stops in the final three countries to qualify via the Play-off tournament will be integrated following their confirmation.

For more information about the tour route, visit https://apo-opa.info/3YXx3Xd.

A selection of media assets are available for editorial use. Please click here (https://apo-opa.info/3k35kG2) to download.

Distributed by APO Group on behalf of FIFA.

Contact for African media:
AfricanMedia@fifa.org