Canon Europe today announces the new EOS R50 – the perfect gateway into the EOS R range for content creators looking to step up from their smartphone. With the ability to shoot 4K video, impressive audio and sharp stills, this versatile camera does it all. Its easy-to-use interface, simplified ergonomics and advanced new automatic modes ensure professional looking results. The EOS R50 (https://apo-opa.info/3YCKn3l) is perfect for all aspiring creators seeking a dedicated camera to refine their style in both stills and video. Accompanying the launch of the EOS R50 is the RF-S 55-210mm F5-7.1 IS STM (https://apo-opa.info/3YGWCM8) – a compact telephoto lens specifically designed for APS-C cameras in the EOS R range.
EOS R50 is a small and easy to use APS-C mirrorless camera designed with content creators in mind.
Shoot with ease
The EOS R50’s lightweight design and comfortable grip means active content creators can take it anywhere. Compose a shot at any angle with the vari-angle touch screen – up high, down low or with the camera facing you for vlogging and selfies. The touch screen interface, electronic viewfinder and simplified layout of controls make the camera intuitive to use.
Creative assist automatically offers the ideal settings for different scenes, while creative bracketing provides multiple looks for each image. This makes the EOS R50 ideal for anyone new to mirrorless looking for a camera they can develop their skills with at their own pace.
Create like a professional
The high resolution 24.2-megapixel APS-C sized sensor offers genuine control over depth of field, taking sharp detailed stills with beautifully blurred backgrounds, and records UHD 4K 30p video oversampled from 6K. Automatic in-camera image merging guarantees focus when capturing subjects close up. The camera also has reduced digital noise and controlled highlights when shooting at night, and more contrast when there’s a wide dynamic range.
The EOS R50 gives users the power to do more and expand creativity, with Dual Pixel CMOS Auto Focus II that detects and tracks people, animals and vehicles to quickly focus on subjects, even if they are moving. This is supported by continuous shooting at 12fps using the electronic first curtain and 15fps silent electronic shutter to ensure creators never miss a moment.
RF lens compatibility and access to the EF lens range with an adapter makes shooting anything possible. From ultra-wide angle to super telephoto, versatile zooms to fixed lenses – the EOS R50 consistently delivers artistic results.
Featuring a multi-function hot shoe, vloggers can easily connect external accessories such as a microphone to the camera, which is more resistant to noise interference than when connected via a cable. The multi-function shoe can also be used to supply power from the camera to new accessories meaning users are free from the hassle of power management when creating content on the go.
Connect and share seamlessly
The camera gives ambitious content creators the ability to break boundaries without breaking their flow. Seamless Wi-Fi® and Bluetooth® connectivity1 enables image and movie transfer using the Camera Connect app for instant sharing and remote shooting. Perfect for vlogging or group photos, the Bluetooth connection also allows simple control with the BR-E1 remote control or a smartphone to take images or start and stop recording. It’s also possible to use the EOS R50 as a webcam using UVC/UAC over a USB connection, requiring no additional software, to achieve professional quality live streams and video conferencing.
Canon has also made updates to image.canon, expanding its use to a number of new users with Adobe® Lightroom® movie and corporate support enabling compatibility with a range of services including Frame.io and Google Photo accountsTM 2.
The perfect zoom lens for on the go
The RF-S 55-210mm F5-7.1 IS STM is a compact and versatile RF zoom lens (approx. 3.8x) that is ideal for capturing subjects that are further away or achieving a flattering look to portraits with subject separation and blurred backgrounds. Its image stabilisation means users can capture sharp photos even without a tripod, and an STM focusing system achieves smooth and quiet autofocusing perfect for shooting video. The RF-S 55-210mm F5-7.1 IS STM lens is perfect for shooting travel, sports and pets, positioned for users looking to experiment with different setups and expand their reach. The lens is the perfect addition for users with the EOS R50 and RF-S 18-45mm F4.5-6.3 IS STM.
Further detail about the EOS R50 is available here (https://apo-opa.info/3YCKn3l) and RF-S 55-210mm F5-7.1 IS STM here (https://apo-opa.info/3YGWCM8).
EOS R50 key features
- 24.2 megapixel APS-C sized sensor
- New advanced automatic modes
- Dual Pixel CMOS Auto Focus II
- 3” vari-angle touchscreen
- UHD 4K 30p video oversampled from 6K
RF-S 55-210mm F5-7.1 IS STM key features
- RF-S telephoto zoom (approx. 3.8x) lens that covers a telephoto range equivalent to 88-336mm in full frame format
- New optics that use a PMo aspheric lens
- Allows close up shooting at a maximum magnification of 0.28x
- Uses OIS for an image stabilisation effect of 4.5 stops (CIPA standard) and 7 stops when used with IBIS
[1] Equipped with Bluetooth® low energy technology. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Europe Ltd. is under license. Other trademarks and trade names are those of their respective owners. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. The Bluetooth® word, mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners.
[2] Google Play and Android are trademarks of Google LLC.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com
APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://apo-opa.info/3xeczh6) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: Canon-CNA.com
