Tiwa Savage finally drops the highly awaited visual for her first official single for the year. The video was shot and directed by prolific video director, Meji Alabi.
In a recent interview with Adesope Olajide, at her listening party which took place in the London YouTube space, Tiwa explained where the title 49-99 came from, saying …
“It’s a phrase that was coined by the godfather of Afrobeats, Fela Kuti. It means, ‘49 sitting, 99 standing.’
She continued … “ I wanted my first global single to have a message that we are suffering and smiling and music is a powerful tool. I wanted a title which could be a conversation starter like 49 people sitting and 99 people standing… like we’re suffering and smiling.”
Tiwa originally from Nigeria, is one of Africa’s top female musicians. Her contribution to the Nigerian Music Industry has earned her several achievements, including the MTV Europe Music Award for Best African Act. In May 2019, Savage announced her record deal with Universal Music Group and exit from Mavin Records, who she still till this day refers to as family.